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Learn more about branding

A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s product from another. Brands are used in business to differentiate products and services from other companies. In marketing and advertising, branding is the process of creating a unique name and image for a product to differentiate it from competitors. Branding aims to create a strong impression on the minds of consumers so that they will remember the brand when they next come across it.

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