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Tag: Marketing

Yoast

Yoast SEO WordPress Plugin – All You Need to Know About

Yoast SEO is a popular WordPress plugin with over 3 million active installations. Traffic generation relies heavily on search engine optimization (SEO). Yoast SEO is perhaps one of the finest WordPress plugins for optimizing your site’s SEO performance as well as business marketing. Tools and options allow you to control your site’s wide range of aspects, from search engine optimization to user experience. Even if you’re just getting started with WordPress, chances are you’ve heard of this extension. However, why is Yoast

Package Design

Famous Brands Package Design and Logo Design

It’s not something that most people pay attention to when shopping. At least, they don’t think they do, though. But at least subconsciously, it can make a huge difference in how people buy things and how much money they make. So, making eye-catching and engaging package design is a skill that each designer needs to work on and improve packaging. Why is Packaging Design this Important? Package designs give people a taste of what they can anticipate from your product

Wordpress feature image

Best CMS (Content Management System) to Create Websites

CMS (Content Management System) allows users to create a user-friendly website without messing with typical coding languages. Best CMS developed for non-tech-savvy web designers by software experts. However, choosing the best CMS platform is not an easy task for beginners.  It is necessary to follow expert guidelines while making a selection for the best CMS platform. First, you need to ensure ease of use for the CMS platform to arrange different page elements. There should be plenty of design options

PPC Feature image

What is PPC and How to Build Audiences?

So, you are interested in incorporating PPC into your marketing campaigns? That’s a great idea! But as a beginner, you might have some questions in your mind. Don’t worry! This article may guide you better on what PPC is and how to use it to lead your brand awareness campaigns. What is PPC? Pay Per Click (PPC) is a specialized model for leading internet marketing campaigns. As the name indicates, the advertisers need to pay some fee for every click

Site ranking feature image

3 Tips to Improve Your Site’s Ranking

What is a site’s ranking, and who needs it anyway? So, you already have a website for your business but only a small number of visitors? Social media, digital marketing, and content marketing efforts have a lot of influence on businesses today. But if you fail to utilize these strategies on your business platform, you may lose your potential online. The best expert advises following Search Engine Optimization (SEO) guidelines. It can help you leverage the real benefits of digital

landing page

The Difference Between Landing Page and Website

Are you confused between the website and the landing page? Maybe you have recently shifted your business to the internet world and are now looking for some trusted ways to build an impression. In this scenario, you might be interested in the best strategies to capture the audience’s attention. It is obvious to be stuck between the landing page and the website. Here we present a detailed discussion on Landing Page and Website, what they are, and how you can

Marketing funnel illustration

What is the Marketing Funnel?

A marketing funnel decides the customers’ journey on your business platform, from when the customers first searched for your business, reached the product page, and made a purchase. The funnel defines how your target audience gets converted into potential customers.  Marketing funnels help business owners to understand the behavior of the customers on the business platform. Using a visual flowchart can help define how the customers think and what motivates them to finally purchase.  Process of collecting leads using the marketing

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