A marketing funnel decides the customers’ journey on your business platform, from when the customers first searched for your business, reached the product page, and made a purchase. The funnel defines how your target audience gets converted into potential customers.
Marketing funnels help business owners to understand the behavior of the customers on the business platform. Using a visual flowchart can help define how the customers think and what motivates them to finally purchase.
Process of collecting leads using the marketing funnel:
Marketing funnels generally have a specific structure to lead the prospect to the conversion stage. Below we have provided some details about all crucial stages. This information might help you build strong customer relationships.
Awareness
Here comes the primary stage of lead generation, where using awareness campaigns helps identify potential buyers. There are many ways to run awareness advertisements such as physical events, blog posts, trade shows, social media platforms, webinars, direct emails, and more.
Interests
This stage is essential to build a strong relationship with the audience in the lead database. The main intention is to introduce the benefits of the offered product as per the audience’s specific interests. Marketers can nurture potential leads through landing pages, email marketing, and newsletters.
Consideration
At this stage, leads get converted into potential marketing qualified leads. The marketers at this stage have more details about the interest and preferences of the prospect who expressed interest in their brand or product.
Intent
By now, the prospect has shown their desire to invest in your product. The customer’s decision to purchase may reflect quickly in their survey form or when they add some product to the cart. At this stage, marketers can take the initiative to educate prospects more about their product.
Evaluation
Evaluation is the final decision-making stage where the buyer becomes sure about whether he has to invest in your product or not. The marketing and sales team must work together to help buyers believe that this brand can provide the best solution for their needs.
Purchase
At this stage, the prospects finally turn out to the potential customers. Now the sales team will handle the further process while delivering a positive purchase experience to the client. Connecting to the sales team and collecting feedback from clients can help to refine the marketing process and increase sales eventually.
Optimizing the marketing funnel:
The process doesn’t end with the purchase. The most crucial part of marketing and sales comes after this. You need to move the customer to the loyalty stage to return for sale in the future. It will get them to recommend your product to their friends. Growing businesses must create reliable loyalty programs to achieve enhanced returns in the long run.
The best advice from experts is to use technological advancements, such as CRM software. CRM is a Customer Relationship Management. These tools can provide better organization at every stage of the marketing funnel and promise enhanced customer service. It will give insights on satisfaction rates, improve automation, and provides sophisticated marketing solutions.
