Day: September 17, 2021

Marketing funnel illustration

What is the Marketing Funnel?

A marketing funnel decides the customers’ journey on your business platform, from when the customers first searched for your business, reached the product page, and made a purchase. The funnel defines how your target audience gets converted into potential customers.  Marketing funnels help business owners to understand the behavior of the customers on the business platform. Using a visual flowchart can help define how the customers think and what motivates them to finally purchase.  Process of collecting leads using the marketing