Memorable graphic designs can have powerful visuality, that affects emotions. It forms a bond with the audience and gaining a lot of popularity in the graphic design field. All small or big businesses prefer hiring graphic designers to create their business logos, leaflet designs, brochure designs, and so on.
Given below are some of the advice to keep in mind to create a memorable graphic design:
Choosing a color
Colour is a significant factor as it catches a lot of attention. Hence, it becomes vital to choose a proper color while designing. If the designer is working for a brand having a pre-designated color, it is necessary to stick to that. The designer can start with 1-2 primary colors followed by 1-2 secondary colors. Choosing the right shade of color is the fundamental aspect of graphic designing.
Simplicity is the ultimate key
It is essential to keep your designs simple and yet very catchy. The first impression is the last. If the graphics cannot generate a positive sense within the first 7 seconds, they cannot attract clients. It is necessary to stick to an idea and work accordingly to lead it with simplicity; however, you should not lose the impression.
Typography
It is a form of styling the text to generate a powerful message. Typography, when combined with graphics, can create an eye-catching statement. For that cause, the text should be simple, and it is better to place quotes creatively in the design.
Editing a picture
Using raw photos might not be up to the mark. Professional photo editing will help create unique visuality and brand relatedness in colors, style, filters, etc. Good photo editing will also provide a unique and professional look that is part of the professional image the brand needs.
Managing space
Managing and balancing the white spaces among the designs and characters is quite challenging. The graphic designer has to manage the format’s space, and sometimes keeping some white space can create amazing contrast and provide a clean and modern look. It can help a picture to stand out and maintain a unique look and feel.
Choosing the right font
It is necessary to choose the right font to make the graphic more attractive, yet, readability should also be considered when selecting the font.
The right way will be to choose a primary font and deciding on consistent weights and sizes for headlines and paragraphs. Hard-edge font will make a bold statement, whereas the round ones give a more playful look and feel. Serif fonts will look more formal and classic, while san-serif fonts will provide a more modern look.
Be creative
Being creative is the primary key behind every design work. The designer has to be creative and think out of the box. One of the first things designers learn is that people don’t like to read much. Therefore a memorable graphic design would be more visual and less textual. Infographics, quotes, images, and illustrations are needed to make it interesting, readable, and allow messaging to go through ideally.
