Everyone knows we only get one chance to make the first impression. Digital Business Card is a great start! Customers often receive the business card before getting to know the business. That is the reason business cards make a big part of the branding and impression in the customer’s eyes.
In the digital age we live in, everything is consumed online. For example shopping, governmental forms, networking, communication, and more. Our business card also became digital, and it brings significant benefits!
Digital business cards allow users to contact instantly and interactively without having to type numbers and addresses.
The standard digital business cards are usually include basic features, while the more advanced ones have powerful capabilities that can help get more leads and grow the business.
Examples of standard digital business card features:
- Dialing buttons
- Chat via WhatsApp, Telegram, Viber, etc.
- Email button – opens the email with the address typed in
- Website button – open the browser
- Social media buttons – open Facebook, LinkedIn, Instagram, etc.
- Navigation button – opens Waze or Google Maps
- Save contact button – downloads VCF file that allows quick contact saving to the phone
The more sophisticated digital business cards get, the more advanced features they have.
Examples of advanced features:
- Interactive maps – presenting your business on a map
- Photo gallery – can be used to show some products, project portfolio, assets, or other images.
- Video – can be used for introduction video or product overview.
- Text section – allows adding a description or paragraph about the company. That is also helpful for your SEO (search engine optimization)
- Contact forms – very convenient means of contact. East for the customer, and you can get it directly to your email.
- Sharing button – allows you to share contact with others via text message, email, WhatsApp, using other apps installed on your phone.
- QR-code – unique feature that allows quick and convenient sharing, as will be explained later
- Facebook pixel, Google analytics, and other marketing capabilities
What about the digital business card design?
Most digital business cards provide a basic design that allows changing the colors or adding a business logo and avatar. They can be very eye-catching but not necessarily meet the brand’s look and feel.
The more advanced digital cards get, the more customizable they become. The best ones allow configuration according to the business branding in layout, colors, buttons, background, fonts, etc. It’s essential to keep a consistent appearance with all other brands’ visual elements.
Who needs a digital business card?
Digital business cards are suitable for anyone who wants to ensure a good impression and encourage customers to get in touch.
Small-business owners, sales managers, and people in positions that require a lot of interaction with customers can use a digital business card. It will make the process of exchanging contact information quicker and smoother.
Another sector it can be beneficial for is a small business that has no website. A website is a must, yet in reality, many small businesses, freelancers, and self-employees can’t afford to maintain a website and do not need one other than for contacting them.
Final thoughts:
A digital business card can be pretty expensive compared to a printed business card. Still, it’s cheaper than a website, so in the long run, it will save a lot of money, not to mention the environmental benefits (fewer trees will be cut down and less garbage).
Every year millions of business cards find themselves in the trash. That is millions of leads. Using a digital card allows saving immediately on the phone. Digital business cards that have a QR code make it even easier. For example, if you are presenting to an audience or meeting many clients, you can add the QR code in a presentation or on your mobile screen. It will allow them to scan on the spot and save it to their phone. It will save you valuable time and ensure your customers will keep your contact details correctly.
So far, we’ve mainly referred to the technical aspects, but the main issue is the impression. A business with a digital business card conveys innovation and good customer care.
When choosing a digital business card, you should carefully check it has all the features you need. Most importantly, check the customization capabilities so your digital card meets your business branding.
