For years, web design has focused on one primary audience: people. Designers think about how visitors scan a page, where they click, what catches their attention, and how easily they can move from one step to the next. Good UX has always been about making digital experiences intuitive, useful, and enjoyable. But in 2026, websites have another increasingly important audience: AI. AI-powered search engines, assistants, browsers, and agents are no longer simply indexing websites. They are reading pages, interpreting information,