Are you confused between the website and the landing page? Maybe you have recently shifted your business to the internet world and are now looking for some trusted ways to build an impression. In this scenario, you might be interested in the best strategies to capture the audience’s attention. It is obvious to be stuck between the landing page and the website.
Here we present a detailed discussion on Landing Page and Website, what they are, and how you can use them for your business. Reading this article will help you decide whether to go ahead with the website, landing page, or both.
What is a website?
A website can be defined as a set of related web pages that contain information about your business. The information on these pages plays a valuable role in letting people know about the products and services of your business. Websites can have specialized pages such as discussion forms, login pages, blog pages, gallery, homepage and about us, etc. The end users can access all these pages through a navigation menu that further links to every page.
What is a landing page?
A landing page is used to describe an offer, maybe in terms of a free trial, eBook, or coupon, so that users can take advantage of it. Although this page is also connected to the website, it mainly focuses on the elements necessary for conversion. The landing page’s primary goal is to drive more traffic towards business, capture leads, and drive sales. These pages are usually designed with attention-grabbing content, call-to-action buttons, eye-catching images, and other relevant page elements.
For example, a website that markets flights and vacations want to market a deal. They will set up a landing page for this specific deal and set up a campaign pointing to that lending page. This way, it will be possible to measure who came from the campaign for this package and to remarket them later
Landing Page Vs. Website: When to use?
There is no doubt that websites are necessary for every business. Landing pages are not a replacement but an addition. They produced to offer a proposition according to the type of business and the target audience. Here we have listed a few details about when to use a website or landing page for your business:
When to use a website?
Website plays an important role in deciding the search engine ranking of your brand. It can also boost awareness among the target audience. A website is ideal for revealing an exciting brand story while offering unique products and services on a single online platform. People come here to find some relevant answers to their questions about your brand. You can tell them the brand story via the contact page, FAQ page, and about page. Other than this, websites contain service pages, product pages, online stores, location pages, and galleries to serve customers.
When to use landing pages?
Landing pages are mainly used to run marketing campaigns in favor of your business. When people hit on the advert, they are directed to your landing page, where they can find all the relevant information with a call to action. Some of the most commonly used ad campaigns that require landing pages are banner ads, social media marketing, and pay-per-click ads.
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