The first look matters a lot when it comes to brand impression, right? Every successful brand has cared to redesign their logos if their originals looked not that great. So why is the brand logo so important? Actually, your brand logo defines your product on the primary level. Believe it or not, it does have a lasting impression on your customer. It has to be catchy and suitable for the product of your company. Designing a logo nowadays has become a cakewalk with a variety of applications and also the logo designing companies around you. But yes, you’ve got to give your mind to some intricate details while you design your logo. Let’s get into some.
Dig into your product
Understand your product well and then go on to your company’s name. There must have been some thought behind putting that name, right? Now try and make a design accordingly. Include the words present in your company’s name in pictorial form but put them subtly so that they look effortless. The logo carries a lot of points when customers go through your company profile.
Look up to other great brand logos
It is always wise to get inspired by brands that have made it big and have equally professional logos to their names. There are tons of brilliantly designed logos available in a click connected to their brand’s products. So look for them, study them and get into a worthy session with the ones you feel would contribute best to your design. Jot every idea down, be it silly or brilliant. Your design will come up from the rough works.
Categorize the work you deal with
The genre of your work you deal with has to do a lot with the basic idea of your logo. For example, if you own an online and offline confectionary, the idea of your logo can be fun and quirky with doodles on them. But if you deal with old scriptures and scholarly materials, you have to keep your design subtle and calm. So there are little messages you can convey by your brand logo.
Color and font
Choose the color and font of your logo with attention. If you want to bring forward an item that enhances the mood of the general being, go with vibrant colors like red, yellow, and blue. Again, if you deal with required things once in a while, like car number plates or tires, give a grave color to your logo with plain font, but care to make it look attractive.
Serif fonts are seen as more prestigious and suitable for classic logos such as law firms for example.
On the other hand, the sans-serifs are seen as more modern and innovative and more suitable for startups and technology companies
These are some points you can keep in mind.
Seek professional help
If you feel you cannot bring out the perfect logo for your company, always consult a designer who is a pro in this field. Explain your product to your designers, and they will help you get your suitable company logo. It is a wise investment and will create the first impression of your brand and how much you put into it.
