Web design is one of the hottest fields in the last decade. IBISWorld estimates that by 2021 the market value will reach $ 40.8 billion in the US.
In 2021, when human civilization is solely dependent on the cyber world to get by, designing a website is the hottest skill you can possess. We use the digital space almost for everything, starting with chatting with friends, working from home, consulting doctors, to banking and cryptocurrencies! All these digital activities have one essential thing: they need a proper website for a smooth experience.
Web design is the art of planning, visualizing, and synchronizing content in the virtual space. It is not just about the beauty or aesthetics; the composition and functionality of the website are equally important. The main goal of designing is to attract and impress viewers and deliver them the main content in the shortest timeframe. It has to be captivating enough to stand out in today’s market. Here are some creative ideas which would help you to build trust among your viewers and guide them to take action.
Less Is More
Simplicity is the key. The best trend of the year is minimalism. While building a platform website, builders must dive into the trend pool. Some webs are too congested with graphic designs; it distracts us from the main content. A fresh, clean, minimalist site makes it easier to navigate; it intrigues visitors, it excites and engages them. The world is getting smarter so are designs.
Engaging the Right Customer
Every website has its targeted customer base; they have to be the central point of designing. The design must be curated explicitly to appeal to the targeted users. Research what engages them, the color, layout, image, what are their likes and dislikes and build on their interests.
Shaped Reading Pattern
Research has shown F – Pattern is the most common way readers scan a text in a short span of time. It’s the most popular form of website layout as it mimics the natural pattern of both tops to bottom and left to right reading style.
Visual Disposition
The exact placement of visual elements plays a significant role in successful web design. The trick is to place them based on their importance, guiding the reader to the most important information. It can be through colors, fonts, size, layouts, or subtle indicators such as bullet points, arrows to nudge their attention towards the right direction.
Detailings in Your Design
Your company is unique. Hence, the design should resonate with your unique personality. Elements of your website design have to communicate the key features and true essence of your business. The cohesive relationship among every graphic sketch and element will bring out the authentic flavor of your brand.
Loading Time
Research shows the majority of viewers expect a site to load within 2 seconds, so if you get this game right, half of your battle is won. Optimization is the key. Loading time should not take more than 3 sec; any millisecond more than that will lose you customers.
User Interaction
Even with creative designing, you might fail to attract visitors if the interface intervenes with the user experience. Your website should be mobile-friendly as a significant section of people chooses mobile search over any other device. Also, you have to make them believe that the control is in their hands, which means no auto-playing video or audio clips. Also, try to avoid unnecessary pop-ups to hold the viewer’s attention.
