You’ve probably heard of PPC advertising if you’re a marketing expert or a business owner looking to raise your online presence and get more traffic to your website. PPC is a form of digital marketing in which advertisers pay a fee each time someone clicks on their ads. Hence the name Pay-Per-Click. In this blog post, we’ll look at PPC advertising, how it works, and some tips to help you get started.   What is PPC advertising? PPC advertising is