7up has unveiled a new branding initiative in an effort to modernize its image and appeal to younger consumers. The iconic lemon-lime soda has been a popular beverage brand for over nine decades, but the company recognized that its previous branding, with its classic red and green logo and whimsical design, may no longer resonate with younger consumers who prioritize wellness and sustainability. The new branding represents a bold move for the company and aims to stay competitive in a