Merchandise, or “merch,” refers to items sold or given away as promotional materials by businesses, organizations, or individuals. Merchandise can serve a variety of purposes, including: Merchandising can be a useful tool for building brand awareness, generating revenue, and fostering customer loyalty.   What type of merchandise are there? There are countless types of merchandise for various purposes, from marketing to revenue generation to customer loyalty. Here are some common examples: Overall, there are countless types of merchandise that can