So, you are interested in incorporating PPC into your marketing campaigns? That’s a great idea! But as a beginner, you might have some questions in your mind. Don’t worry! This article may guide you better on what PPC is and how to use it to lead your brand awareness campaigns. What is PPC? Pay Per Click (PPC) is a specialized model for leading internet marketing campaigns. As the name indicates, the advertisers need to pay some fee for every click