In the virtual world, microcopy is everywhere! What do you think makes a digital interface stand out in the competitive market? The colors? Multimedia content? Or the iconography? Maybe they appear appealing in the first instance. But ask yourself, what if they all disappear. Will your design still be worth it? Yes! It is because of the Words. After all, they provide almost 95% of the communicative information to serve end-users. Still, many design experts ignore UX copy, especially microcopy,