When starting a new business or venture, a few things must be done, like product development, business plan, marketing strategy, and branding. Starting with logo and branding is the fun and creative part of the process, but it is not only about crafting something nice, but it also requires a lot of thought and planning. Before we get to what are the characteristics that make the logo impactful, we need to go over the basics: What is a logo?  A logo is an